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How to write a successful mission statement

According to Wikipedia, a mission statement is a formal summary of the aims and values of a company, organization or individual. It helps determine the company’s direction and focuses the company’s future. Nonetheless, it remains a guideline for decision-making.

The sooner you know your business’s mission the better!

Your mission statement should cover the main elements that your business has to offer to your customers, employees, community and environment. You can narrow it down by answering these Top 5 questions:

WHY ARE YOU A BUSINESS?

Explain how your business will improve not only your life, but also the life of others.

HOW CAN CUSTOMERS BENEFIT FROM WHAT YOU HAVE TO OFFER THEM?

People are more likely to use a company who can attend to their needs. Be very specific on the effect you will have on them. Growth is key, so how will you help your customers grow?

WHAT TYPE OF FEELING WOULD YOU LIKE YOUR BUSINESS TO BE ASSOCIATED WITH?

This is how the public will perceive you. If you own a call centre, and one of your consultants hangs up the phone because they don’t feel like redirecting a customer, your name will be associated with negligence. On the opposite side, if you are a service provider and you offer a service 2 minutes before closing time, it will generate a feeling that you care.

WHAT MAKES YOUR PRODUCTS AND SERVICES STAND OUT?

How do you determine the pricing and quality of your products? If someone has a problem that you cannot fix, will you go the extra mile by providing them with an alternative solution?

WHAT ROLES ARE YOU AND YOUR EMPLOYEES PLAYING?

Every employee plays a certain role in the growth of your business. It is important to involve them by adding their contributions to your statement.


Final thought:

There are more elements that can be considered than just these 5. It can be extended according to the guidelines of Chris Bart, professor of strategy and governance at McMaster University. He claims that a mission statement consists of the following three components: The target audience, the product or service itself, and what makes it so unique that the audience should buy it over another.

Once you have successfully written your mission statement, you should let the world see it. There are various platforms where you can tell people about your business, including social media, your website, brochures and more.

Your mission statement is the foundation of a powerful organization!

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